NEWS

Google and Apple Maps are transforming virtual tours with innovative features, significantly boosting business opportunities.

“Immersive View” in Google Maps harnesses AI and computer vision to create a comprehensive digital model of the world. This feature integrates billions of Street View and aerial images, offering real-time weather, traffic, and crowd density information. For instance, if you’re planning a virtual visit to the Rijksmuseum in Amsterdam or mapping out a biking route in San Francisco, Immersive View provides a rich, detailed preview​ (blog. google)​​ (blog. google).

Additionally, “Lens in Maps” uses AI and augmented reality to assist users in navigating new areas simply by using their phones. This tool is handy for finding nearby amenities and exploring new neighborhoods​ (blog. google)​​ (blog. google).

Apple Maps has also enhanced its platform with detailed 3D views that offer photorealistic depictions of cities and landmarks. Moreover, augmented reality features in Apple Maps provide dynamic, real-time directions and contextual information, making navigation more accessible for both pedestrians and drivers​ (blog. google)​​ (blog. google).

Adopting virtual twins offers numerous benefits:

1. Increased Visibility and Engagement: Virtual tours allow potential customers to explore your business remotely, building trust before they visit.
2. Better Customer Experience: Detailed virtual previews enable customers to make well-informed decisions about visiting your establishment.
3. Competitive Edge: Using advanced mapping technologies can set your business apart, attracting customers who value immersive experiences.

Incorporating virtual twins into your business strategy is essential in the digital age. By leveraging the latest updates from Google and Apple Maps, you can create an engaging virtual presence for your business. For more details on developing a virtual twin for your business, visit Google Maps and Apple Maps.

Embracing these technological advancements will help your business stand out, providing unique and engaging experiences that attract and retain customers.